In an article sent to us recently from Christine Zachai, a panelist at the Philanthropic Roundtable this March and the Principal of Forward Philanthropy, we learned about a few new discoveries regarding Blake Mycoskie’s One-for-One shoe company, TOM’S.
Many MAPS members have a pair of these comfortable, stylish, and “philanthropic” espadrilles. Little did we know, the company’s mission is not completely transparent. When donating shoes to children in need, missionaries as well as philanthropists are involved, therefore tying religious affiliations to the company and its work. These affiliations were and still are unknown to most TOM’S customers. In a recently released video, the TOM’S team is seen fitting recipients for their shoes, and shortly after, they take part in singing a religious song. A member of the team was photographed wearing a casual t-shirt that read “Make Jesus Famous”.
In another photograph that was covered by the article, a recipient of TOM’S was wearing a pair of new Converse sneakers on one foot, while being fitted for a pair of TOM’S on the other. This contradicts TOM’S mission of delivering shoes to children in desperate need.
It has also been recognized that Blake is targeting the effect of poverty rather than poverty itself…something to think about.
Let us know what you think in a comment below.