MAPS recently hosted an Instagram Sale, a fundraiser where we ask our students to submit their instagrams to be sold. The photos are organized in a grand display where students can choose their favorite photos to be ordered. The process is intricate, so we decided to share some simple steps to running and organizing this fundraiser.
Make the sale known to the public.
Provide “how-to” instructions on how to submit the photos. Place these flashy instructions in popular areas.
Make announcements often. Be sure to include the following: Specific deadlines, why you are hosting the sale, and who the raised funds will benefit. Motivate your audience by stating that the person whose photo is the most popular will win a “Grand Prize.”
Once photos begin to be submitted, keep an organized file of the photos. Name each photo so that confusion is avoided. This will ensure a successful sale.
When the photo submission deadline is reached, choose a select number of photos to be sold in your sale.
After you have chosen your photos, order them promptly. We recommend using printing companies such as Mpix at www.mpix.com .
Once the photos have arrived, organize the photos into an appealing display. Our display can be seen above.
Decide on a price for each photo. The price should be high enough that you make a profit, but it also needs to be a decent price relative to the size of the photo. MAPS sold 4″ X 4″ photos for $2.50 each.
Open your sale! Create order forms that can be easily navigated. Provide numbers for each photo that correspond with number on the order form. This will allow the sale to continue smoothly. Here is a template of our order form:INSTAGRAM SALE ORDER FORM
Keep the sale open for however many days suits your situation. We recommend keeping the sale open for 3 to 4 days during the week. Keeping the sale short allows interest in the sale to remain high.
Close your sale.
Place the order for all of the photos. Give yourself extra time, as there is always trouble with shipping. Before ordering, double-check your order, to avoid mistakes.
Receive your photos. Package each person’s order in a creative way to show your appreciation. MAPS placed each order in a separate black and white chevron bag, with little colorful name tags. We ordered our bags from Drygoods Design Online, http://www.drygoodsdesignonline.com.
Distribute your packages! Calculate your expenses. Subtract this number from the money you made from the sale. This new number will give you your total profit!
Use this money to support a philanthropic cause. MAPS used the money to fund micro-grants that were given out in the community.